Every company is on a mission to tap its full potential. And every company does work on three levels: business, product and brand development. The better these three levels interlock, the faster and more efficiently a company grows - both operationally and financially.
FOCUS
Birker Consulting are marked by entrepreneurship and personally participating in various Companies. With our holistic perspective and know-how, we support these enterprises in business, product, and brand development.
Brand Development is Business Development
When a business and its products are to be promoted successfully and efficiently, branding is becoming an important tool for companies to innovate and differentiate themselves. Because the brand and its development are the uncompromisingly lived experience and values of a company and represents the core of its products.
Sell, protect, communicate, finance
A brand sells by attracting customers and securing profits. It protects by building resistance to market influences. It communicates proactively and stimulates consumer feedback. These values appeal to investors as they secure their investment risks.
Corporate strategy and products as marketing tools
Communication is more than the sum of all marketing measures: Smart business and product ideas can communicate on their own and create reach. They help the company to generate income and optimize costs.
TANGIBLE ADDED VALUE
Birker Consulting contribute to the bottom line of a company by optimizing existing structures.
Depending on their needs, we support companies from strategy to implementation.
Integrated communication
Birker Consulting develops with our partners all disciplines and channels of communication, such as: corporate communications, public relations, social media, branding, integrated campaigns, web sites and web platforms.
Digital targeting
Today’s digital environment affects not only high-tech companies, but also SMEs. We are involved with companies to develop digital and social media sales and strategies to create new client and product opportunities in the market.
Access to growth capital
Birker Consulting are involved in a group that is opening up new digital and analogue sales channels in the sports sector in order to give their clients further market access. The additional combination of mainstream products with authentic emotions results in potentially added value compared to conventional advertising promises. And thus, also new access to investors and financing options.
SELECTED PROJECTS
2020
• Strategy and development of a global brand with an integrated sales and social media platform in the sports sector.
2019
• Strategy, development and integrated communication of an international digital business development group.
• Business and brand development as well as communication of a digital platform to subscribe to regulated
dedicated tax deferred savings plans.
• Strategy and brand buildup of a luxury consumer goods company.
2018
• Strategy development and integrated communication of a DACH-region business development group active
for real economy growth SMEs.
2016
• Strategy and brand building of a Swiss high-tech engineering SME.
• Strategy and brand building of a Swiss cleantech.
• Strategy, development and integrated communication of an Industry 4.0 synergy platform.
2015
• Strategy, structure and integrated communication of an international development group.
• Strategy for a structured network positioning of a business think tank.
• Business and brand development as well as communication of a motorsport SME.
TEAM
Joerg H. Birker
Owner of Birker Creative Consulting and Goodbye Limits.
Comprehensive strategic mandates in the areas of “Corporate and Visual Communications” and “Sales Activation” for IWC, Mercedes, Nike, Nobel Biocare, Omega, Phonak or Vitra.
Supporting market launches of various start-ups and SMEs.
Creative Director at Young & Rubicam Zürich and New York, global campaigns for Swiss Re's and Citibank.
Member of the board and creative director at Wirz BBDO with a focus on new business. Work for Swisscom, Toyota and the Neue Zürcher Zeitung, among others.
Long-time member of the Art Director's Club Switzerland with numerous national and international awards.
School of Visual Arts and Parsons School in New York.
Andi Portmann
Consultant with corporate communications mandates for Nestlé and Globalance Bank or public relations and political communication for the Swiss monthly Der Schweizerische Beobachter.
Previously partner and creative director at Wirz BBDO: Development of the agency in the top 3 ranks of the Swiss
creative ranking.
National and international awards, including five Cannes Lions, for example for PR campaigns by IKEA or Salvation Army. Member of the Art Director’s Club Switzerland.
Studied biology, journalism and environmental sciences at the University of Zurich and at the Indian Institute of Science
in Bangalore, India.
Dagmar Birker
Advisory for start-ups, entrepreneur-run stablished SMEs and private equity companies focusing on international growth strategies, operational scaling and implementation.
Head Product Solutions and Business Development at Arecon AG, a Swiss independent FINMA-registered institutional
asset manager for alternative investments.
Director at UBS AG Wealth Management and Business Banking Zurich for strategic and growth projects.
From 1987 to 2005 in New York, USA with stations at Schweizerischer Bankverein and MetLife, as well as merchant
banking boutiques for M&A transactions for business realignments and succession planning or public capital increase strategies on approved US trading venues.
Since 2018 member of the Advisory Board of SamfundsTanken, a Danish socio-economic, cross-policy think tank with
its own international FinTech Venture portfolio.
CONTACT
Birker Consulting
Buechnerstrasse 28
8006 Zuerich
Schweiz
+41 (0)79 455 15 87
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«We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win, and the others, too.» John F. Kennedy